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Washington, D.C. - The Corporation for Public Broadcasting (CPB) today announced a grant to support cooperatively produced content on the economic crisis, leveraging public media's local-national structure and editorial expertise. Twelve public media organizations have formed a tightly linked collaboration to serve the public's need for comprehensive, thoughtful editorial coverage of wide-ranging stories on the American economy and its global implications.
NPR and The NewsHour will lead the collaboration. Partners include: PBS, PRX, PRI's The World, Marketplace (American Public Media), Nightly Business Report, Youth Radio/Youth Media International (YMI), Capitol News Connection, Public Interactive (PI), WNYC, and KQED. Multimedia content, including audio, video, blogs, podcasts, widgets and more will be available to all public broadcasting stations. Stations will play an essential role in customizing and delivering this content as well as in engaging their communities by using these resources. The public will be able to access the content through a project web site at www.economystory.org, as well as on partner web sites.
"We are pleased to build on the success of last year's election collaboration. Public service media has a long and distinguished record as a trusted source of information and reliable service to communities throughout our nation, and now we are working together in new ways to have even more impact," said Pat Harrison, president and CEO of CPB.
"This unique collaboration harnesses the formidable news assets across all of public media to inform the American people about important economic issues in their community - and around the world, "added Vivian Schiller, president and CEO of NPR. "The fact that we're offering content across different platforms means we'll be able to reach a truly global and diverse audience."
The partners will leverage public media's unique local/national structure, connect and engage with audiences online, and uncover and explain the economic crisis from a local, national and global perspective. Other components to the collaboration include an economic literacy campaign from all partners, an expanded Knowledge Network infrastructure, and a social media marketing effort.